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Bravo Sierra Military

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When Lila Negrete entered the week, her peers at school began to use deodorant, and she encountered painful layers of it available in stores. She asked her mother for one and was given Dove deodorant in...In 2019, the standards for social awareness of beauty are higher than ever. As consumers become more discerning, brands are expected to offer everything from cruelty-free and vegan formulas to all-encompassing shade ranges and eco-friendly packaging. For Bravo Sierra, a new skin and body brand that launched this week, going above and beyond means serving a community rarely touched by the beauty industry: the US military.

Bravo Sierra Launches First Military Skin Care Brand

Named for a coded military idiom used to call bullshit (literally, "Bravo" and "Sierra" are phonetic alphabet words representing "B" and "S"), it's Bravo Sierra is the first brand to promote products that focus on the needs of active duty military members. At least 1,000 members of the Special Operations Forces have stress tested each of the eight products to work in military field conditions and base camps.

"We want to build products from the ground up with [service members] in mind to identify with them," explained co-founder Justin Guilbert.

. "Our expertise comes in so we can develop the product, the formulas, the techniques that really work and make it easy."

Guilbert's background made him a natural fit for this endeavor: his mother worked for the United Service Organizations (USO) and his grandfather founded EURPAC, a major partner in the distribution of sales operations. of the Department of Defense. He collaborated with Benjamin Bernet, who previously worked with leading beauty brands such as L'Oréal, Kiehl's, and Glossier, to create a line of skin and body essentials that serve the military community, but provide real products that the average civilian consumer is looking for. because. . "If it works at the level [the military] expects and wants, then the civilian user should be satisfied as well," Guilbert said.

Bravo Sierra: Why We Made It: Shaving Foam

In addition, Bravo Sierra has partnered with the US Army, Air Force, Navy, and Marine Corps, so that products that service members help create are now sold at base camp exchanges. (Exchanges are megastore retailers that offer brands and products in one location convenient for military service members.) Civilians can purchase products directly from the brand's site, and 5 % of

Top-line sales go directly to Morale, Welfare and Recreation (MWR) programs that provide service benefits to US military members, veterans, and their families (think: access to entertainment and WiFi at the bases).

And, at $5 to $14, it costs less than a Sweetgreen salad. In addition to innovative first-to-market technologies, the products are vegan, cruelty-free, and formulated without questionable ingredients such as parabens, phthalates, SLS/SLES, and phenoxyethanol. As an added bonus, all packaging components have Cradle-to-Cradle silver certification, a new product standard that audits companies in many manufacturing sectors, including renewable or energy and carbon management.

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Reviewed: This Deodorant Is Both Military Grade And Natural

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BeautyThe Truth About Barrier Repair: “This is Esth's 101… I used to think barrier repair creams were très gimmicky (isn't this a night cream? ), but apparently, there's a lot of nuance to tby Megan DeckeBRAVO SIERRA Closes $17M Series B Round Led by The Merchant Club, with additional investment from Capstar Ventures, Redo Ventures, AF Ventures, and Mousse Partners to begin sales expansion (Photo: BRAVO SIERRA)

NEW YORK--( BUSINESS WIRE )-- BRAVO SIERRA, the American Personal Care Company, founded by and for the US Military to meet the needs of all, today announced a Series B fundraising $ 17M led by The Merchant Club, the launch of sales in all Walmart stores nationwide, and the appointment of a new Board Member from the L'Occitane Group, Nicolas Geiger. Investors Capstar Ventures, Redo Ventures, AF Ventures, and Mousse Partners, among others, have joined Merchant Club.

"For the past four years, we have been the leader in creating affordable, high quality, made in the USA, clean and effective personal care products to meet the needs of everyone. active life. A significant portion of this increase will be allocated to deepen our mission to support our indigenous military community," said Benjamin Bernet, Co-CEO and Founder of BRAVO SIERRA.

Military Approved Moisturizers

Since its launch in 2019, BRAVO SIERRA's revenue has doubled every year. With one of the largest revenue share commitments in the industry, 5% of BRAVO SIERRA sales are donated, through a unique military exchange partnership with the Department of Defense, to support the Quality of Life of families military and veterans.

"BRAVO SIERRA's unique community-driven model, team of experts, and commitment to its mission stand out as we seek to identify success stories in the consumer culture of the future." With three years in the market building an easily recognizable and unique DNA, and a clear path to critical mass with Target, Amazon and Walmart, we are confident and honored to lead this phase to fund what could become one of America's next big brands. said Laurent Ghouzi, Partner at The Merchant Club.

This development will also be used to accelerate BRAVO SIERRA's omnichannel strategy by integrating its online and offline community touchpoints, including the continued growth of internal military, mass, and e-commerce sales. channels, and investing in the company's product innovation pipeline with domestic R&D and manufacturing. .

"Merchant Club provides a wealth of knowledge about retail expansion. By launching at Walmart we will continue our mission of bringing high quality clean products to the widest possible audience at affordable price points," said Justin Guilbert, Co-CEO and Founder BRAVO SIERRA.

Bravo Sierra: Limited Supply: The Sweatshirt Is Available

With over 10,000 five-star reviews online, BRAVO SIERRA has been one of the fastest growing personal care brands in the last 12 months. After six months of launch on Amazon, Deodorant BRAVO SIERRA became the #8 best-selling Deodorant on the platform. Starting August 20, BRAVO SIERRA will be available at all Walmart stores nationwide and online at Walmart.com with a wide selection of retailers.

"I am very happy

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